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Darren Langley Web Designer, Birmingham
Darren Langley

4 Tips to Put You on the Road to LinkedIn Success

November, 2015

When it comes to connecting with the business world, LinkedIn is a great place to start as it is a fantastic social media platform for B2B growth. Unlike other social media platforms where you may share your Friday night social antics, LinkedIn is a professional tool where you can showcase your business and personal credentials. Here are few tips on getting the most out of LinkedIn.

  • Stand Out from the Crowd
    Get your profile making an impact! Ensure you have a professional photo and that the description of your position within the company is utilising keywords that will help others find you and your services.
  • Open Up Your Network
    The main point of being on LinkedIn is to network. By utilising the search functions available you can easily find other companies and professionals that can either help you to grow your business or may even want to use your services/products. The theory of six degrees of separation contends that, because we are all linked by chains of acquaintance, you are just six introductions away from any other person on the planet and that person may just be your biggest customer!
  • Become Part of a Group
    Join one of the numerous groups available to become more involved and aware of what is going on in either your industry or location. This can open up opportunities to meet like-minded individuals who can provide support or even promote your business.
  • It’s All about Content
    Give your connections a reason to keep visiting your profile by adding engaging and interesting posts. By regularly providing a useful snippet of information you can soon become a company that is perceived as an educational source enhancing your kudos and reputation.

As always we are on hand to help you to get your company name out to the wider audience. Simply give us a call on 0121 647 3706 or email hello@darrenlangley.com to find out how we can help.

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