Sky Cast Case Study
Sky Cast is a user generated video site which allows users to set up online channels and post video clips. In a fast growing sector, dominated by the likes of YouTube, Sky’s objective was to encourage user generated video content in a lively online community. Part of the site’s USP is to offer users the chance to have their videos screened on-air as part of a Sky One show or featured on Sky News, Sky Sports, Sky Travel, etc.
I was involved in developing the architecture and UI for the site. Working closely with the client and 3rd party back-end development team to ensure the site could deliver the required functionality whilst working on the organization of content and features on the site.
I was also responsible for developing the interface with my team of in-house designers. The skeleton of the site was later branded and skinned by external agencies, who I worked with closely to assist the delivery of the proposition.
