Sky Sports MySpace Profile Case Study

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Project Summary:

In 2008 I developed Sky Sport's first MySpace profile to promote an upcoming Ricky Hatton's Homecoming boxing match. This was one of a number of projects I have worked on for Sky in a freelance capacity since leaving the company in 2007, during which time I had previously worked on MySpace profiles for Sky One's Lost and Terry Pratchett's Hogfather mini-series.

The MySpace profile took advantage of a number of MySpace features including the comments board and resulted in a number of friends taking part prior to the fight.

Additionally the profile was very much on brand for Sky Sports and included some custom technical features such as a countdown clock and picture gallery.

• www.myspace.com/hattonhomecoming

Key web services used to complete this brief: