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Western Digital Case Study

Western Digital, manufacturer of a large proportion of the world's hard disk drives, approached me to produce a microsite to promote the steps they are taking to help the environment and make their products eco-friendly. In line with this goal they launched their GreenPower product range.

Working closely with WD's UK Marketing Manager, I designed a website intended to be clean, crisp and educational that showcases the products within the GreenPower range as well as helpful energy saving advice to consumers. I also constructed the web-accessible XHTML and CSS code that powers the site.

In addition, I was asked to produce supporting promotional material for the website, which included an animated banner ad campaign, print advertisement and email campaign designs.

Key web services used to complete this brief:

  • Bespoke Web Design
  • HTML Development
  • Flash Design & Animation
  • Email Design
  • Banner Ad Design
  • Print Advertising Design

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Please provide as much information as possible about the project such as target audience, the website's purpose and goals and other websites for comparison.