There is a powerful tool that most businesses under-utilise when trying to get more traffic to their website and create more engagement with potential customers.
It’s a simple way that you can tell your audience you are an expert in your field and have them coming back regularly for more of your wisdom. Yes, having a blog on your website presents a perfect opportunity to get your message out to your target audience.
At this point, often, the first question is ‘how often should I update my blog?’ the answer is that there is no flawless formula for this.
Really it is a case of trial and error. In fact, even updating your old blog posts can do wonders for getting traffic to your site.
So, why is blog posting regularly recommended?
Blogging is a great way to rank for certain keywords.
In fact, regularly updating your blog provides a massive boost to the SEO of your website. There are various methods you can use to optimise your blog content and frequent posts that provide informative content and solutions to your readers’ problems will help to gain a significant audience. Even if you have targeted a certain keyword before, you can provide a new twist on the subject so you can target similar keywords and phrases from a new perspective.
Blogs are great ways to provide easily digestible information and with the right keywords they can get you up the rankings too.
Alongside your other marketing efforts, blogging compliments the likes of social media (where you can only posts snippets of your content) and paid ads (where you budget might not allow for a big campaign).
Using your blog in conjunction with other marketing efforts with help to bring in relevant traffic to your site. It is a free way to provide valuable information to your audience and regular posts show that you are not only committed to your site but that you have a keen interest in your niche too.
With so many individuals and businesses operating their own websites and social media accounts, it can be difficult to build authority and credibility within your niche.
Blogging offers a great opportunity to do this. With quality content that provides value to the reader, you can set yourself apart from your competition. Through your blog, you will be able to show your visitors how knowledgeable you are about your market and build your website into one that they can trust. If you want to get ahead in today’s market then playing the long game and establishing authority through your blog is a must.
Blogging on a regular basis can be an incredibly powerful no not only enhance your SEO but to build authority within your chosen niche as well.
No-one wants to see a blog that hasn’t been updated in 6 months. This gives the impression that you don’t care about your site, are busy doing other things so your blog isn’t a priority and it will put people off.
Frequent blog posts can help you to rank for certain keywords, build a targeted audience and untimely bring in new customers and clients to help you reach your goals.
Just as many best-selling authors use ghost writers (more frequently than you might think) it is possible to work with a professional copywriter to create your blog content frequently and consistently enough that you can grow and build your audience following, whilst maintaining your authority on the subjects you blog about.
At Darren Langley Web Design, we can help you right now with our regular blog posting service, where we will write the post, source your image and can even post it to your blog for you.
The price for our blog writing service starts at just £49+VAT per month and more information on blog writing can be found within our services section.