Darren Langley Web Design Birmingham

Search Engine Optimisation (SEO)

SEO or Search Engine Optimisation, is the means of getting your website higher in Google’s search results for the search terms and keywords your potential clients use.

It’s a great way to generate ever-green traffic to your website and enquiries for your business.

That is why we try to make the process as simple as possible, without any fuss or jargon.

Base SEO PlanLocal SEO PlanRegional SEO Plan
Contract Length:Minimum 12 monthsMinimum 12 monthsMinimum 12 months
MARKETING GOAL:Improve Domain AuthorityTo be visible to 1,500 relevant monthly searchesTo be visible to 3,000 relevant monthly searches
Keyword Research:Researching up to 3 primary keywordsResearching up to 6 primary, locally-focused, keywordsResearching up to 9 primary, regionally-focused, keywords
On-Site SEO Review:IncludedIncludedIncluded
Submission to GoogleIncludedIncludedIncluded
Blog Writing & Management:12x monthly written and published blogs12x monthly written and published blogs12x monthly written and published blogs
Backlink Building & Outreach:IncludedIncludedIncluded
Citation Building:IncludedIncludedIncluded
Competitor Analysis:IncludedIncludedIncluded
Monthly Reports:IncludedIncludedIncluded
Google My Business Profile:Initial review and one-time reportInitial review and one-time report

SEO Starter Pack

We also offer a one-time SEO Starter Pack, which is great for newly launched websites or websites that have been around for a while but have never been SEO optimised.

The SEO Starter Pack includes:

  • Contract Length: One-off, completed over 2 months
  • MARKETING GOAL: To increase awareness of the site within Google
  • Keyword Research: Researching 1 or 2 primary keywords
  • On-Site SEO Review: Included
  • Submission to Google Included
  • Blog Writing & Management: 6x suggested blog topics
  • Backlink Building & Outreach: 4x backlinks included
  • Citation Building: 50x local citations included

Frequently Asked SEO Questions

There is not a separate set-up fee, however the first month of the on-going campaign is used to research keywords, set up campaigns and audit the website.

There may be a good reason for not wanting a blog on your website, however fresh content (ideally at least monthly) is essential for SEO success, so if you choose not to have us write your blog for you, you must commit to creating your own fresh content, either in the form of, for example, blogs, news or case studies. In return, we will spend the blog budget on increasing the out-reach links by either quantity or quality of out-reach sites.

Citations are listings of your company name, address and phone number across the web to act as references confirming your business is active and where it is located. This is highly useful for local search potential. Back Links are the physical links from very relevant, on topic and genuine websites that act as a vote of confidence in your website’s trustworthiness and relevance within Google’s search engine.

Domain Authority is an independently rated (by Moz) metric that measures how authoritative a website is within Google’s search results index. Domain Authority will grow gradually, the highest rank being 100 but the realistic long-term target is 30.

Payments can be made monthly or annually, in either case all payments are via Direct Debit only.

SEO isn’t an instant fix for many websites depending on factors such as how old the site is, what content is included in the site and how competitive the marketplace is. But with patience and allowing time for on-going SEO to be carried out, success can be achieved. With our one-time SEO Start-Up plan, the goal is to create a base level of SEO standards for the website and regular SEO will always be more successful.

For monthly campaigns, we insist on a minimum campaign length of 12 months. Anything less than 12 months would be a waste of budget as this is the minimum amount of time required to build campaign momentum.

If you cancel your monthly SEO Plan, your campaign will be deactivated, your citations and back links will remain, but no new back links will be generated for your website. Over time, the website’s appearance in the Google results will drop as no new authority will be gained and competitors will rank higher.

If you have any questions regarding SEO Plans please contact us.

“Darren has always understood the objectives ... and created work to fulfill briefs exactly as asked.”

Dan Bond, Digital Marketing Manager, Oxford University Press 2nd January 2020

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