Homepage versus Landing Page
Optimising your website to maximise conversions and bring in new business isn’t easy.
There is so much to think about from the design, your SEO strategy and also ensuring that you have quality content.
If there wasn’t enough to consider we’re going to throw something else into the mix – when should you use a homepage and when should you use a landing page?
Don’t worry if you aren’t sure of the differences between the two because we’ll explore their different elements and when you should use each one.
Differences between landing page and a homepage
So, what is a landing page and a homepage?
A landing page is for traffic from a specific source (or several sources) to, well, land on. There are many examples of great landing pages out there.
If you have an email campaign for instance then you will be pointing them to a landing page. This page is designed so that people carry out a specific action and it is generally focused around one topic or part of your business.
They usually don’t have a navigation menu because that just distracts from the action that you want the person to take. Also, landing pages are generally temporary parts of your site that are used in campaigns.
Homepages are a bit different.
They are a static page for visitors who want to know more about your business. We’ve all seen homepages countless times. They list your contact details, what your business does, highlights your social media accounts and essentially gives a full overview of what it is you do.
Creating an effective homepage will ensure that someone who is interested in your business can find out everything they need to know and also get to other parts of your site with ease.
What should you use?
Now you will have a better idea of the purpose of both pages and how they are different – what one should you use?
#1 PPC Campaigns
If you are using a PPC campaign for a new product, service, or to promote an event then a landing page is the best option.
This means that when someone clicks on your ad they get the information they need right away and have everything in front of them to convert.
#2 Finding out more about your business
If someone simply wants to find out about your business then a homepage works best for this.
A static homepage will list all your contact details, the services or products that you provide and also provide easy access to the rest of your site.
#3 Launching a new product
If you have a new product then pointing them to a landing page through ads or an email campaign is the best option.
You want people to buy the new product, right? With a well-crafted landing page you can outline exactly why they need this product, sprinkle it with effective calls to action and also prevent distractions such as being able to navigate away from the page.