Navigation Tips for Your Website
We suggest when planning your new website or redeveloping your current website to start with a blank piece of paper, pen and a cup of coffee (the latter to help with the creativity). Once you have these items it’s time to start thinking about how you will want your visitors to navigate through your website.
The place to start is the primary navigation bar that either runs across the top of your website or down the side depending on your preference. So what do you need to consider?
Limiting the number of Links
Think no more than nine. Too many and it will start looking cramped. It doesn’t mean that you can’t have more pages, just use then as sub-pages in the form of a drop down navigation.
It’s all in the name
Consider using conventional names for the links such as About Us, Products, and News and stay away from using more abstract names like Knowledge Centre. After all your aim is not to trick your potential customers but to make their life easy.
Is it logical?
Ensure that the links run in a logical order. Most would expect to start with ‘Home’ followed by ‘About Us’ and not having ‘Vacancies’ first and then ‘News’. Remember the idea is to take your visitors on a journey and therefore the call to action should always be near the end.
Creating a Clear Call to Action
Make sure there is a clear call to action in the primary navigation after all this is the main aim of the website – to covert the visit into a sale. Incorporate a ‘Contact Us’ or ‘Sign Up’ link to make it as easy as possible for the potential customer to get in touch.
Remember if you need advice on how to make your website work for you and your business simply give us a call on 0121 728 8168 or contact us to find out more about how we can help.
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