As winter looms, and many prepare for a fresh start going into 2022 after another year of the pandemic, why not start your new year with a bang and a brand new website.
If your website hasn’t aligned with your marketing goals of 2021, and is under performing, now is the time to take action. Your website is your primary form of representation online, so give it the time and effort it deserves, and reap the rewards.
The aesthetic of your website is vitally important, an outdated website will lose visitors. A visually appealing, responsive site will attract and intrigue. Your user will judge your credibility as a business from what they see on your site, so spend time evaluating this.
2022 may seem a way away, but preparation really is key whilst embarking on a new website project. Key considerations include wether you would like a template site, or a site made more unique to your business and your needs. A template site is perfect is you have a tighter budget.
A great website, needs great content, so spend some time considering the content you wish to include. We suggest a less is more approach, you don’t want your user scrolling away, struggling to find what they are looking for, keep it relevant and interesting.
Customer experience is extremely important, place yourself in their position and map your site according to this, making it as simple as possible to navigate. This is a key consideration in the testing process. Also consider that not every user will convert to a customer immediately, so think about including sign up forms to keep yourself visible to the user.
Starting a fresh with your site, allows you to pay particular attention to SEO Optimisation, to build your website on the best foundations. Improved SEO will not only attract, but retain customers, as an optimised site will decrease bounce rates. Ensuring your site is secure will also massively help your SEO ranking, as well as gain the trust of your user.
In a world shifting to mobile-first, most people expect to use their hand held devices to access information, therefore it is vital you have a responsive web design. Viewing a desktop site on a mobile screen, will cause frustration and your user will go elsewhere.
Maybe your current site is working well for you? We would suggest you still consider a site audit, remove any clutter and optimise your site for increased speed and user experience. Check all information is correct and up to date, including contact details. It’s important to never neglect your website, it is an ongoing commitment.
If you would like some assistance in creating a new exciting responsive website which sells your business, please contact us here at Darren Langley web design. We will be happy to assist you and work to your budget.
If you’re interested in receiving our monthly email, please opt in here:
"Excellent personal service - great results. Highly Recommended." Anthony Levell, Sutton Business Network 2nd January 2020
"Excellent personal service - great results. Highly Recommended."
Anthony Levell, Sutton Business Network 2nd January 2020
Answer a few simple questions about your website goals and then choose a time to suit you for your 45-minute Website Strategy Meeting