Darren Langley Web Design Birmingham

5 ways to promote your website effectively

January, 2021

You have created your website, you may now be wondering how your going to get that website in front of your target audience? That’s where promotion comes in, please continue reading for our top 5 free recommendations to promote your website effectively.

1. SEO

One of the most effective ways to promote your website is through search engine optimisation. If your solidify your SEO your ranking on Search engines will improve and your website will be visible to more. To improve your SEO consider the quality of the content you publish, the fluidity of your navigation and work to create strong links from external sources. Other considerations include your use of keywords, and adding alt text to your images. This may seem like a lot of work, but its a free way to boost your SEO score and ultimately the traffic coming to your site.

2. Blogging

Blogging is a powerful tool which most businesses under utilise. An easy way to present yourself as an expert in your field, and get your message out to your target audience. Blogging is also a great way to rank for certain keywords, in turn benefitting your SEO. If writing isn’t a strength of yours why not consider guest blogging or a copywriter as an alternative way to drive traffic to your website. At Darren Langley Web Design, we can help you right now with our regular blog posting service, where we will write the post, source your image and can even post it to your blog for you.

3. Email Marketing

Email marketing is a free and easy way to not only draw visitors back to your website but to also gain new subscribers. A direct form of communication is a great way to establish relationships and to draw people back to your website. A top tip would be to include lots of clear, direct Call-to-actions to encourage readers to interact. Newsletters are also  a great opportunity to advertise any offers, promote any new services, or to notify of any new posts.

4. Social Media

A great way to reach a wider audience and establish your brand online. Social media provides the perfect platform for you to interact with possible customers to drive back to your website. Consider the content you post, make it interesting, you want your followers to like, comment and share as this will further expand your reach.

5. Email Signature

Once again, a very underrated tool. Ensure you are selling your business optimally and presenting yourself as professionally as possible, include your business logo, your contact information and any social media and website links in your email signature. This is a really simple way to promote your business and your website to your recipients.

So there it is, our top 5 ways to promote your website effectively. If you require any further support or advice on this topic feel free to contact us here at Darren Langley Web Design, we have a team who can advise you on the appropriate steps to take to ensure you are promoting your website effectively.

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“Darren is very quick to understand the online Brand and is an expert on consumer-facing sites. I highly recommend.”

Roy Kee Son, Director, Internet Product Development, Metro International 2nd January 2020

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