Marketing

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Organic SEO

SEO or Search Engine Optimisation, is the means of getting your website higher in Google’s search results for the search terms and keywords your potential clients use. It’s a great way to generate ever-green traffic to your website and enquiries for your business. That is why we try to make the process as simple as possible, without any fuss or jargon. With our Organic SEO package you get updates on progress and can see the real benefit over-time. Organic Plan from £199 per month MARKETING GOAL: – Build authority within Google via backlinks and citations Keyword Research Researching up to 5 primary keywords to focus the Organic campaign around. Citation Building Adding references to your company’s contact details within major directories Backlink Building & Out Reach Building external links from trusted and relevant websites & blogs around the web. On-Site SEO Monitoring On-going review and analysis of on-site SEO factors to ensure the site meets current standards and requirements Monthly Report A simple to follow monthly report highlighting the effort carried out during the month. We also offer Pay Per Click Google Ads, which is ideal to be used in conjunction with Organic SEO or as an alternative approach to generating more traffic to your website more quickly. Frequently Asked Questions 1) What are Citations, Back Links and Outreach? Citations are listings of your company name, address and phone number across the web to act as references confirming your business is active and where it is located. This is highly useful for local search potential. Back Links are the physical links from very relevant, on topic and genuine websites that act as a vote of confidence in your website’s trustworthiness and relevance within Google’s search engine. 2) Is there a set-up fee? There is not a separate set-up fee, however the first month of the campaign is used to research keywords, set up campaigns and audit the website. 3) Is there a minimum campaign length? We insist on a minimum campaign length of 7 months (13 months is an advisable, but not mandatory, minimum). Anything less than 7 months would be a waste of budget as this is the minimum amount of time required to build campaign momentum. 4) What happens to my back links if I cancel? If you cancel the Organic plan, your citations and back links will remain, but no new back links will be generated for your website. 5) Is there a contract? There’s no contract so you can cancel at any time with 30 days notice.

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PPC / Google Ads

Getting your website listed on Google (and other search engines) is the best value, lowest cost, return on investment you can make for marketing your business. That’s why we’ve tried to make the process as easy and pain-free as possible. With Pay-per-click Google Adverts you can get your site listed quickly and the results are easy to calculate and monitor. We will manage the campaign for you and our package includes the cost of the advertising, so there are no hidden extras. Google Ads 100 £249 per month MARKETING GOAL: – Minimum 100 new, targeted visitors per month Longtail Keyword Research Researching highly targeted, low cost, keywords & phrases. Google Marketing Campaign Establishing & managing Google AdWords campaign to generate traffic. Includes Monthly Advertising Budget The monthly cost includes the Google Ads budget needed to achieve the goal of 100+ targeted visitors. Monthly Report A simple to follow monthly report highlighting the progress of the campaign and best performing keywords. Google Ads 200 £349 per month MARKETING GOAL: – Minimum 200 new, targeted visitors per month Longtail Keyword Research Researching highly targeted, low cost, keywords & phrases. Google Marketing Campaign Establishing & managing Google AdWords campaign to generate traffic. Includes Monthly Advertising Budget The monthly cost includes the Google Ads budget needed to achieve the goal of 200+ targeted visitors. Monthly Report A simple to follow monthly report highlighting the progress of the campaign and best performing keywords. We also offer Organic SEO, which is ideal to be used in conjunction with PPC Google Ads or as an alternative approach to generating more traffic to your website. Frequently Asked Questions 1) What is PPC? Working with Google to place highly-targeted adverts within the Google search results listings. This approach allows for low wastage of budget as all aspects of the campaign activity can be tracked and managed to ensure the best and most likely, long-tail keywords are targeted as well as ensuing the minimum 100 website visitors is achievable. 2) Is there a set-up fee? There is not a separate set-up fee, however the first month of the campaign is used to research keywords, set up campaigns and audit the website. 3) Is there a minimum campaign length? We recommend a minimum campaign length of 7 months (13 months is an advisable, but not mandatory, minimum). Anything less than 7 months would be a waste of budget as this is the minimum amount of time required to build campaign momentum. 4) What happens to my ads if I cancel? If you cancel your PPC Plan, your ads will be deactivated, and you will receive no further traffic from the campaign. 5) Is there a contract? There’s no contract so you can cancel at any time with 30 days notice.

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Blog Writing Service

Blog articles are an ideal way to interact with the website’s users and promote the expert knowledge of the business Blogs that are produced regularly can have a great return for search engine prominence and be used in social media and email communications to really build a willing audience. However it can be particularly difficult to produce quality blog post on a regular enough basis to be effective as other priorities often out-weight best intentions. Out-sourcing the website content creation and blog research and writing is an easy way to make the most of the website’s content and blogs via search marketing, email newsletters and social media. Assurances are made that the entire site has appropriate copy, the right tone of voice and is fully proof-read. We will also help put together a 6 month content plan to determine which subject will be written about. Prices: 1x blog post per month: £ 49 p/m 2x blog posts per month: £ 89 p/m 4x blog posts per month: £ 149 p/m Take a look at our blog or contact us for more information.

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Remarketing

What is Remarketing? Remarketing is a great way to reach out to previous visitors of your website by showing them banner adverts as they surf the web. Once someone has been to your site – maybe via an Organic SEO or PPC / Google Ads campaign – they will be followed up by being presented with your business’ brand on different websites for the next 30 days. The clear benefit is that your brand is exposed to them even after they have left your website and if they click the banner ad they’ll return to your site – as research shows, this makes them more likely to buy from you or engage with you on their second visit. We offer the following Remarketing Plan as part of an on-going traffic generation campaign, or as a solo package: Remarketing Plan from £119 per month MARKETING GOAL: Additional returning visitors and increased brand awareness. Banner ads appear on third-party websites to people who have previously visited your site encouraging them to return. Design of multiple banner adverts for the remarketing campaign.

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Marketing

Organic SEO

PPC / Google Ads

Blog Writing Service

Remarketing

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Darren Langley Web Design