Darren Langley Web Design Birmingham

What your web designer wants from a brief

July, 2020

You’ve been set the task of briefing a web designer. As a non-creative, this can seem rather daunting. An effective method is to think of your web design brief as your business plan, no one knows your business better than you do. Look at this as a guide to ensure a seamless collaboration process between you and your web designer.

1. Introduce your business

This is a priority. In order for a designer to create a website that represents your business, they need to get a feel for it, and this starts with an introduction to your business. Talk about your products or the services you offer, your target audience, and goals for the future.

2. What do you want from your new site?

How do you want your site to look? How do you want it to feel? This is your opportunity to inform your designer on the vision you have. Outline the aims of your site, wether it be to increase traffic, increase conversions or to advertise a new service. Also consider what you want you visitor to do, perhaps you want them to buy a service? You want them to give you a call? Articulate this to your designer and consider CTAs which would aid this. If you have existing branding, definitely provide this to your designer. Anything from your logo pack to brochure designs are a great tool for designers to have to ensure continuity across your marketing collateral, it also helps them get a real feel for your business.

3. What are your competitors doing?

It is extremely beneficial to do your own competitor research prior to briefing your web designer. It is likely they will do their own research too, but it is a great opportunity to recognise your competitors strengths and weakness online, and a chance to ensure you have one up on them. Note what you like and what you dislike about their websites, this will be a great help for your designer to understand the type of design you would like.

4. Your navigation

Following on from your research, consider what you might like to include in your navigation. You may have additional requirements to the standard, such as FAQs, blog pages, and online bookings, and it’s beneficial to let your designer know this from the get go.

5. When is your deadline?

An essential piece of information, key to ensure everyone is working in collaboration in order to meet a deadline. You are not the only client your designer has, so be mindful of this and be clear on when your deadline is to ensure this is achievable.

So there you have it, a brief guide to follow if your struggling to brief your web designer. Following this should ensure both parties work most efficiently. If you are looking to refresh an existing website or start from scratch feel free to contact us here at Darren Langley Web Design, where we stress your should grow your business with a website to be proud of.

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