Darren Langley Web Design Birmingham

Why you should reconsider using a website builder

The audience reached by a company’s website is vast and is therefore essential for the business growth. It is super important to create a website you are proud of, a website that showcases your business in the best possible way, whilst providing the user with a pleasurable experience.

Recently, website builders such as Wix and Squarespace have become more prominent, likely down to their affordability, there are however some major drawbacks which should be considered.

Limited customisation and functionality:

Website builders offer pre-designed templates leaving your ideas restricted. If you’re looking for a highly unique or complex design, you may find the limitations of a template to be frustrating as it may not capture your visions correctly.

Also, an essential part of website building is being able to integrate third-party tools or plugins, which is unavailable in pre-made software.

Less control over SEO:

SEO stands for search engine optimisation, which is the process of improving your websites visibility in search engines like Google Chrome and Microsoft Edge. It is incredibly important as this helps guide clients to your pages about the products you might sell or services you may provide.

You may not have the same level of control over meta descriptions, header tags, or other SEO elements that can impact your search engine rankings which could cause you to lose possible business.

Potential performance issues:

Websites built on website builders can often have slower loading times or other performance issues such as text appearing in the wrong location, images disappearing or being displayed incorrectly and navigation being wrong. This can negatively impact user experience which could drive away potential clients to alternative companies which can ultimately hurt your business.

Customers will often decide between competitors based off how they are portrayed, a poorly made website could cause an end user to choose another contender.

Dependence on the website builder:

Using a company which purely hosts templated websites can be highly unreliable as your dependant on said platform to host and maintain your website. If you are experiencing technical issues, you will often be stuck waiting for a response as they prioritise the quantity of hosts over the quality of the websites. The company could also go out of business, leaving you stranded and at severe impact.

Overall, it’s important to weigh the pros and cons of using a website builder before deciding to go premade. Consider your business’ unique needs and goals and determine if a website builder could meet those needs to a full extent. If you have any questions, please contact the team here at Darren Langley Web Design.

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Dan Bond, Digital Marketing Manager, Oxford University Press 2nd January 2020

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