Why your business needs a website
Having an online presence today is so important and can have huge impacts on your success as a business. Whenever looking for a service, the vast majority of people will take to a google search to find what they are looking for. If you are not visible online you are shutting yourself off from a big audience. Other reasons why your business needs a website include:
1. Increased credibility
Having a great website is the perfect opportunity to set yourself apart from your competitors. A website makes your business look professional, credible and trustworthy. A website is the perfect place to shout about any certifications or awards your business has too, again solidifying a reliable brand image. Reinforce your credibility by displaying your customer reviews and testimonials.
2. Showcase yourself
An online platform offers a great chance to showcase who you are as a business, your values, beliefs etc. It’s a great chance to sell yourself as a business and express some character and personality. Incorporate your contact details, and a Google map to make it easy for your viewer to find you. Brand consistency is so important so ensure your site is consistent to your current branding.
3. Escalating leads
Being visible online will undoubtedly have a big impact on your sales as you are broadening your audience massively. Your site works 24/7 for you, so making yourself visible on Google is a sure way to gain yourself some new customers. Include information on your services, showcase your expertise with blog posts, and make it easy for your visiter to get in contact, and reap the benefits.
4. Spreading the word
Your website should have a blog or news tab, this provides you with the opportunity to keep your visitors updated on your business news, any exciting changes within your team, new offers etc. A website is a great way to get word out there about your offerings, linking to social channels is also a great opportunity to get momentum rolling to spread the word.
So there you have it, just a few reasons why your business needs a website. Whilst it can seem like a daunting and expensive task, it really does not have to be. Here at Darren Langley Web Design we offer affordable solutions sure to provide you with a big return on investment. For information please contact us.